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In Google?s eyes, relevancy is king. Everything must be related. In some ways, it is like a mental disorder or compulsion! However, when it comes to Internet directory submissions, there are always a few prominent exceptions to the rule. If you are submitting your website to directories, you should look within your niche. However, there are also quite a few general web directories that are essential for all businesses to submit their site to. We?ve explored the topic before ? now we complete the big list of essential Internet directory submissions.
Merchant Circle
With a free directory listing, the Merchant Circle site will usually get your site to the Google top ten for your business name, even when your site itself isn?t ranking that high. This is an essential directory for startups to submit to.
Yellowpages.com
If all of your customers come into the store, and you don?t offer online sales of any kind, then Yellowpages is a website that you must be on. There are millions of searches made on Yellow Pages every week, and even if you never see any website traffic from the listing, you could actually be seeing plenty of business from it.
Business.com
This Internet directory submission costs the same as a Yahoo Directory listing; however most of its value comes from the search engine ?juice? it generates. Companies generally don?t see a high proportion of human traffic coming in via Business.com ? but after all, search engines drive 80% of the traffic to a given website anyway.
Pegasus Directory
When a site ranks well in Google for its on terms, it bodes well for its listers. Add an Internet directory submission to the Pegasus Directory for a few human visits as well as good search engine juice ? it is human edited.
LinkCenter
This UK site is a paid one with a Pagerank of 3, and takes a fairly unique stance among directory sites of not allowing gambling listings or adult sites. They aim for a family-friendly feel, and this should be worth the Internet directory submission fee for corporate and kids? sites. Nice interface compared with other directories, as well.
What to avoid
More is not always better, when it comes to Internet directory submissions for your website. If you hang with the wrong crowd, Google is likely to peg your site as a delinquent. Look out for these shady directory tactics to avoid being penalized for no good reason:
* Different directories run by the same owners
* Different directories hosted on the same IP address
* Directories with duplicate category structures
* Directories that have previously been penalized by Google.
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